Digital shopping is here and it is here to stay. There is a palpable transformation in the manner in which people are doing their shopping these days and businesses need to keep up. In 2021, the number of digital buyers across the world is at 2.14 billion— a significant leap from five years prior when the numbers are only at 1.66 billion.
With such staggering growth and expansion, retailers can no longer afford to ignore e-commerce. If you’re not yet taking advantage of digital shopping to drive more shoppers to your physical stores and increase sales across your entire brand, you’re probably losing out on valuable traffic and sales potential.
However, it doesn’t have to be challenging or intimidating if you follow a few reliable design tips that can help you create an irresistible e-commerce experience for buyers. Here are some useful insights that can help you accelerate your e-commerce success.
Always aim for a good user experience
Always keep the user in mind when designing your e-commerce website. Remember that every visitor to your website has a different reason for being there, and some might have very specific expectations about the experience they’re going to get from your site.
If you can make it easy for them to find what they need, make it easy for them to navigate around your site, make it easy for them to find what they’re looking for, and make it easy for them to complete their purchase, then that’s a great thing. It doesn’t matter how good your content is, how attractive your design is, or how well-written your copy is if users can’t find it in the first place.
To ensure that people can find what they want on your business website, be sure to use proper navigation and labeling so that users know where things are located on the page. Fonts should also be large enough to read and images are big enough to see properly. Make sure too that links are clickable and don’t require any complicated steps before the user can get to where they want to go.
Keep it mobile-responsive
The prevalence of smartphones means that there has been a significant shift in how people access the internet daily. In 2021, a whopping 71% of all retail traffic across the world came from smartphones, so if your web design does not take these users into account, you’re missing out on a good chunk of potential buyers.
Mobile-friendly websites are becoming more and more important in building a thriving online business. With the number of smartphones and tablets out there, it’s important to make sure that your website is as easy to use on mobile devices as it is on computers.
Highlight your most popular products
The landing page is one of the most important pages of your website, so you need to make sure that contains all the elements necessary to grab a customer’s attention. One of the best things you can do is highlight the most popular products or services on the page. Not only will this make it easier for people to get a good idea about what you are and what you offer, but it will also encourage them to buy those products.
The best products to highlight are those that are enjoying the highest sales or the ones that are getting the best reviews. To highlight them, you can opt for contrasting colors or use images that will easily direct people’s gaze to where they are positioned on your site. The key is to make them the first thing that people will notice when they land on your website to encourage them to take action.
Make sure your content is easy to scan
The best web design has easy-to-scan content. Clear navigation and simple text and images are crucial because if your visitors can’t find what they’re looking for or understand what you’re saying, they will leave your site and never return.
A website design with scannable content makes it easier for users to find exactly what they are looking for. Content should be written in a manner that it’s easy to understand and should be presented in a way that makes sense to people. Learning how to write for SEO will go a long way.
This also means having a clear navigation system with menus that lead visitors quickly to their desired destination. It also means having short, sharp headlines that are easy to scan. Finally, it means using clear, simple text and images that are easy to read and understand.
Don’t forget about SEO
When it comes to designing your website, there are several best practices you should follow. You would want to make sure that you incorporate appropriate SEO elements into the design. This ensures that your website will get the best rankings when people search for it online.
Content writing plays a critical role in search engine optimization. Your content should be well-written and engaging and provide value to the readers. Incorporating keywords and certain key phrases into your content will also make it easier for search engines to scan, which can help boost its standing in search engine results.
By incorporating some proven SEO best practices and strategies, customers will be more likely to click on your site, see what you have to offer, even share it with their friends, and ultimately, make the decision to make a purchase. By following these best practices, you can ensure that your website will be successful in the long run, not only in terms of bringing more traffic in but also through increased sales.
Design a website that converts
E-commerce sites are designed to make users buy products or services as quickly as possible. It is crucial that your site converts these visitors into buyers and ensures they return again and again. By making sure that your website design will have clear branding and layout, an intuitive user interface, helpful content, and a secure checkout process, you have all the ingredients to ensure that your shop will stand out from the competition and drive more sales.