At the heart of every successful business are satisfied, happy customers.
This is why every customer interaction matters. How you make your customers feel during these interactions will determine whether they will buy from you or will do business with you again. On top of your conversion rate being on the line, customer interactions can affect your reputation too.
It cannot be stressed enough how important it is to pay attention to every customer interaction and to use the opportunity not only to understand what they need but to also figure out ways that you can deliver a better service. By elevating customer experience through positive customer interactions, you will be leaving a trail of highly satisfied customers who will not only trust your brand but will also stay loyal to it— something you direly need especially with competition being cutthroat these days.
Why customer interaction matters
Customer interactions matter for several reasons. For one, they provide business owners with valuable input into their products and services, as well as an opportunity to understand customer behavior from the feedback and reviews they provide which can then be used to make improvements to your products or services.
They also help businesses connect with customers, which is crucial for building long-term relationships and reducing customer churn. In addition, when done well, customer interactions can lead to improved customer satisfaction, retention rates, and referrals.
Of course, there is also the most important advantage of the potential to create revenue. Companies that are good at listening to customers are far more likely to increase revenue than those that aren’t. This is because when people feel like their voices are being heard, they’re more likely to buy from you.
Tips on improving customer interactions
Considering how there is so much on the line every time you interact with your customer, businesses are often under a lot of pressure to make every single one a positive experience. This is far from possible, however, making sure that every interaction counts helps. It wouldn’t hurt to incorporate the following tips:
Make your customers feel heard
In today’s world, you have a lot of different ways to interact with customers including email, social media, phone calls, and in-person interactions among others but one of the most important is listening. By engaging with your customers and making them feel heard, you can build a solid connection which increases brand trust and loyalty.
What customers are saying when they talk about their experiences can be priceless information for you as a business owner. For example, if they complain that products take too long to ship or arrive damaged, this could indicate a problem with the product or shipping process that you need to address.
The same goes for more subtle issues like a customer being upset about a delay in responding to an email or phone call. Even seemingly small things like poor service can be incredibly telling if you know how to interpret them correctly and use them as an opportunity to do better.
Personalize every interaction
While there is nothing wrong with handing out pre-formatted checklists to your customer service team, they do come with the risk of making interactions feel a bit too transactional. Nothing beats personalization in making customers feel heard.
To personalize every interaction, always make it a point to remember their names and provide them with correct information. While you’d want to help resolve their concerns as best as you can, if it is beyond your scope, make sure that you guide them to the person who can. It doesn’t hurt to always remember that every customer is unique along with their needs, preferences, pains, concerns, and expectations.
Everybody has been a customer at some point and the frustrations that your customer is feeling now are not so different from how you felt when you were a customer and the service or product you availed of did not meet your expectations. Putting yourself in your customer’s shoes will help you understand where they’re coming from.
When interacting with customers, make sure to actively listen to what they are saying and offer solutions. Even after a mistake, 78% of customers will still be happy to do business with you, if your customer service is good. So, owning up to lapses is a great way of establishing a solid relationship with your customers.
Never ignore feedback
Businesses need to listen to their customers. After all, feedback helps you figure out what you’re doing right and what you can improve on.
That being said, it can be hard to hear all the feedback that comes in during every customer interaction. When you’re listening to customers, it’s a good idea to take notes and make sure that you don’t miss any of the key points.
Be ready to take action when you hear something important. That means doing something about whatever recommendations or changes your customers suggest, even if those changes aren’t exactly what you were looking for.
Make the most of customer service technology
If you’re looking to improve customer service, one of the best tools you can use is a customer service software solution. These programs can help you streamline your operations by automating tasks like collecting feedback, processing payments, and more.
These solutions can also help you improve the overall customer experience. In addition, more customers are favorable of the idea of interacting with bots, with 69% willing to talk to a bot for resolving simple issues— something that businesses should take advantage of since it can ultimately reduce customer response times and increase overall satisfaction levels.
Stay true to your commitments
Keeping your word is crucial when it comes to customer interactions, or you will lose credibility with the customer. Even if the customer was never planning on buying from you anyway, they may now question your trustworthiness or business integrity.
The same is true when you are communicating with a customer about a concern they need help with. If you have made a promise to get back to them within a specified time frame, make it a point to do so or let them know that you need more time to work on their problem.
This is where digital automation tools can come in handy. For instance, email automation can be a huge help, especially since this will allow you to automate responses every time you receive an email from customers to let them know that their email has been received, acknowledged, and is being attended to.
Make every interaction count
A satisfied customer is a loyal customer, and loyal customers are the lifeblood of any business. When you make every customer interaction count, you are demonstrating to your customers that you value their time and attention— which is crucial in today’s fast-paced society where people can easily move on to a competitor if they feel that they are not being valued enough. By investing the time to listen to what your customers have to say, your customers will have a greater chance of becoming lifelong advocates for your brand, which will ultimately lead to increased loyalty and retention.