How to Make a Blog People Will Want To Read

Do you know when you open one of those flyers of the offers full of images, writings, discounts, percentages, signs, improbable stylistic effects, and whoever has more of them? Well, the sense of disorder and confusion that you feel for sure will not encourage you to take a few minutes to view it. Are we wrong?

Here, and now we also imagine that you don’t want your readers to feel the same sense of disorientation and confusion once they land on your blog. Is this so? Then you need to know that sometimes just a few simple precautions are enough to put your reader at ease, provide him with the conditions he finds most suitable to receive your message, facilitate the task of reading and understanding. And in this post, we want to talk to you about the strategies on how to make a blog people will want to read. Any ideas already come to your mind? Let’s see if you’re on our same wavelength!

Strategies to facilitate the readability of your blog posts

Avoid continuous repetitions

Don’t repeat the same things again and again. You have been clear; your reader has understood you: excess in repetitions will only bore him and make him feel unwise. Do not hammer it with the usual repetition to the bitter end of concepts or even with that of terms and words, and we are not referring only to the hateful practice of keyword stuffing); you will end up boring him!

Emphasize on key concepts

Ok, no to repetitions, but don’t forget to underline (keeping the right balance) the key concepts of your post. Do you want to give importance to a specific concept? Specially dedicate a paragraph to it, articulate a particularly interesting reflection in sub-paragraphs, use the click to tweet, or the known tool to bring out a thought or provide it with a specially created image.

Choose a readable font.

Avoid using overly decorated fonts, prefer simplicity and sans serif fonts such as Verdana, Georgia, Arial, Times New Roman or Trebuchet MS, preferred for reading on the screen because they are cleaner and easier to use. For the body of a blog post text, the recommended size is usually 12px, while slightly larger for titles and subtitles. Remember then that your friends H1 and H2 come to your rescue!

You prefer short and monothematic paragraphs.

You don’t have to run short, but don’t go too far either. Personally, we recommend you write 5 or 6 lines of text for each paragraph and then go to the paragraph, leaving a white space that gives the reader breath, and that makes him understand that you are explaining a new aspect of that concept or that you are going into a deepening.

Yes, because an excellent rule to encourage the understanding and readability of a post is to dedicate a paragraph to each concept so that the reader will clearly understand what you are talking about.

Avoid unnecessary digressions

Focus on the topic you are dealing with, avoid preambles, digressions turns of words, and Pindaric flights when they are unnecessary. This does not mean depriving your writing of interesting stories, emotions, and tales, far from it. Some gimmicks, if used correctly and effectively, manage to give rhythm to reading and engage your reader. But there is a fundamental principle, never confuse those who follow you with useless and superfluous information!